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Bollywood Eyes Chhath After Karwa Chauth: Actresses on Ghats, Wooing Bihar-Purvanchal Audience?
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News18•24-09-2026, 11:45
Bollywood Eyes Chhath After Karwa Chauth: Actresses on Ghats, Wooing Bihar-Purvanchal Audience?
- •Bollywood, known for featuring festivals like Karwa Chauth, now seems to be focusing on Chhath Puja, with recent films prominently showcasing the festival.
- •Tamannaah Bhatia's film 'The One' released a song 'Chhathi Maiya', and Sharvari Wagh-Ayushmann Khurrana's 'Ye Prem Mol Liya' also featured Chhath scenes.
- •The makers of 'The One' claim to be the first mainstream Bollywood project to prominently feature Chhath, with the festival being integral to the film's story.
- •While Chhath Puja appeared in the 1961 film 'Bhaiya', its recent prominent inclusion in major Bollywood films like 'The One' and 'Ye Prem Mol Liya' raises questions about changing audience preferences.
- •Showcasing Chhath Puja is seen as a strategic move by filmmakers to connect with the large Hindi belt audience in Bihar and Purvanchal, which significantly impacts film success.
Key Questions Answered
Recent mainstream Bollywood projects prominently feature Chhath Puja scenes, including Sidharth Malhotra and Tamannaah Bhatia's film 'The One' with its song 'Chhathi Maiya' and Ayushmann Khurrana alongside Sharvari Wagh in 'Ye Prem Mol Liya'.
Chhath Puja first appeared in Hindi cinema decades ago in the 1961 film 'Bhaiya', directed by Phani Majumdar, which included the traditional song 'Supve Nariyarve' sung by Usha Mangeshkar.
The film's writer and producer, Arunabh Kumar, stated that the Chhath song was integrated because the story is intrinsically set during the festival and connected to a 400-year-old Devi temple located about 35 kilometers from Patna in Bihar.
