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Khandwa Farmer Turns YouTube Idea into Rose Riches, Cultivating Kashmiri Fragrance

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News18•21-09-2026, 13:29
Khandwa Farmer Turns YouTube Idea into Rose Riches, Cultivating Kashmiri Fragrance
- •Khandwa farmer Keshav Leva started rose cultivation after finding inspiration on YouTube and social media.
- •He ordered fragrant Kashmiri rose varieties from another state and planted them on one acre of land.
- •Flowers began appearing in about 6 months, and he now earns up to 5000 rupees daily from sales.
- •Keshav has made a net profit of over two lakh rupees within 6 months, surpassing traditional farming income.
- •He shares his knowledge with other farmers, demonstrating new income potential beyond conventional crops.
Key Questions Answered
Farmer Keshav Leva got the inspiration and idea to start rose farming from YouTube and social media after observing farmers in different parts of the country earning good incomes from flower cultivation.
Keshav planted approximately 2,000 plants of a fragrant Kashmiri rose variety on about one acre of land at a rate of roughly 30 rupees per plant, bringing the initial plant cost to about 50,000 rupees.
Within about six months of starting rose cultivation, Keshav Leva has generated a net profit exceeding two lakh rupees by selling harvested flowers in the local market.





