Stories
How Experiential Spending is Transforming Modern Holiday Budgets
C
CNBC TV18•07-10-2026, 17:31
How Experiential Spending is Transforming Modern Holiday Budgets
- •Government data reveals that health and medical trips recorded the highest average expenditure, reaching ₹29,454 for rural households and ₹41,649 for urban households.
- •The travel industry is witnessing a notable rise in wellness-related spending, with properties like Noor Mahal reporting a 15% growth in spa and wellness experiences over the past year.
- •Travelers are increasingly integrating wellbeing into their holiday budgets through personalized spa therapies, mindful dining, and recreation during shorter trips.
- •Longer wellness retreats, such as those at Six Senses Vana, offer specialized Ayurveda, yoga, and detox programs lasting anywhere from five to twenty-one nights.
- •Wellness spending varies significantly based on trip duration, with extended stays adding to accommodation and food expenses alongside core program fees.
Key Questions Answered
According to the Ministry of Statistics and Programme Implementation's Domestic Tourism Expenditure Survey for July 2025-June 2026, average expenditure for overnight health and medical trips stood at ₹29,454 for rural households and ₹41,649 for urban households.
Spending on wellness and spa experiences at Noor Mahal Delhi NCR, Autograph Collection by Marriott International, has grown by 15% over the past year.
At Six Senses Vana, Sleep, Detox and Yoga programmes start at five nights, Weight Management and Ayurveda programmes begin at 14 nights, and Ayurveda Panchakarma is offered as a minimum 21-night experience.
