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Trump family seeks trademark for ‘Trump TV’ as White House runs channel under same name
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Moneycontrol•25-09-2026, 22:18
Trump Family Business Seeks 'Trump TV' Trademark Amid White House Media Ban
  • •A Trump family company, DTTM Operations, an affiliate of the Trump Organization, is seeking to trademark "Trump TV" for political news and commentary.
  • •The trademark application was filed days after the White House attempted to ban CNN, MS NOW, and Politico from its grounds.
  • •The White House had previously launched its own "Trump TV" channel on its website and YouTube, streaming archived presidential videos.
  • •A federal judge ordered the restoration of media access, leading to CNN's return to the White House press pool and an end to a major network boycott.
  • •The move raises questions about potential conflicts of interest, as Trump's family business deals and licensing agreements have expanded into various industries during his second term.
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Key Questions Answered

A Trump family company is seeking to trademark the brand "Trump TV" to encompass political news and commentary.

Major television networks boycotted presidential coverage after Trump announced his bid to ban CNN, MS NOW, and Politico from the White House grounds.

The Trump TV trademark application was submitted by DTTM Operations, an affiliate of the Trump Organization.

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