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Noida Cloud Kitchen Operator Pulls 25 Outlets Off Swiggy Over Unauthorized Discounts
M
Moneycontrol•18-10-2026, 18:58
Noida Cloud Kitchen Operator Pulls 25 Outlets Off Swiggy Over Unauthorized Discounts
- •Gurpreet Singh, founder of Noida-based cloud kitchen platform Tastery, removed all 25 of his outlets from Swiggy after steep discounts of up to 70 percent were applied to his brands without his consent.
- •Singh stated that a Swiggy representative initially claimed discounts would be capped at 5 percent, but the dashboard later showed much higher discounts active until November 2, with restaurants bearing most of the cost.
- •The entrepreneur also disputed over Rs 21,000 in deductions, which included charges for ads he claims he rejected in writing as well as complaint and cancellation fees.
- •Swiggy responded through account manager Anand Choudhary, citing a configuration error and expressing a desire to resolve the matter, though Singh insisted on receiving written and itemized answers first.
Key Questions Answered
A Noida-based cloud kitchen operator took all 25 of his outlets off Swiggy after discovering that the platform enabled discounts of up to 70 percent across his brands without his consent.
Swiggy responded through a company account manager, stating that the unauthorized discounts occurred due to a configuration error and expressed a desire to resolve the matter directly.
The founder disputed over Rs 21,000 in total deductions, which included Rs 9,651.57 for advertisements he claimed to have rejected in writing and Rs 11,440.62 under complaint and cancellation charges.
