Stories
Bengaluru Rapido Rider's Unique Startup Market Research Strategy Goes Viral
M
Moneycontrol•07-10-2026, 14:09
Bengaluru Rapido Rider's Unique Startup Market Research Strategy Goes Viral
- •A LinkedIn post shared by a Bengaluru professional revealed how a former IT employee named Dinesh is using Rapido rides to conduct market research for his family's dairy business in Odisha.
- •Dinesh quit his stable corporate job and moved to Bengaluru, working as a ride-hailing driver to earn an income while directly interacting with his target audience of IT professionals.
- •During his rides, he asks passengers about their dairy consumption habits and preferences to gather authentic customer insights without relying on traditional research methods.
- •He has set a one-year timeline to understand the market and refine his business model before returning to Odisha to launch his expanded venture.
- •The story resonated widely on social media, with users praising his grassroots approach, persistence, and practical method of customer discovery.
Key Questions Answered
The former IT professional, named Dinesh, left his corporate job to pursue a business idea based on his family's dairy farm in Odisha and used Rapido rides to conduct market research by interacting directly with IT professionals.
During a Monday morning ride, the rider turned around and asked a passenger what dairy products, besides milk, IT professionals buy most frequently.
Dinesh has set himself a one-year timeline to understand the market, gather customer insights, and refine his business model before returning to Odisha to expand his family's dairy venture.
