Stories
India Tablet Shipments Drop 3.8% Amid Rising Memory Prices
M
Moneycontrol•06-10-2026, 13:47
India Tablet Shipments Drop 3.8% Amid Rising Memory Prices
- •India tablet shipments fell 3.8 percent year-on-year in the second quarter of 2026 due to rising memory prices.
- •The affordable sub-Rs 20,000 segment plunged 43 percent, while tablets priced above Rs 20,000 grew 27 percent.
- •The average selling price increased by 15 percent as brands streamlined portfolios and focused on premium devices.
- •Tablets featuring screens larger than 12 inches gained significant traction as consumers sought secondary screens for productivity and entertainment.
- •Despite falling shipments, domestic manufacturing surged 30 percent year-on-year driven by deeper localization efforts from major brands.
Key Questions Answered
India's tablet shipments declined by 3.8% year-on-year in the second quarter of 2026, while the market's average selling price (ASP) increased by 15% during the same period.
The sub-Rs 20,000 segment declined by 43% year-on-year, whereas tablets priced above Rs 20,000 grew by 27% and captured 74% of the market. Additionally, the Rs 20,000-Rs 30,000 band expanded by 45%.
Domestic tablet manufacturing grew by 30% year-on-year in Q2 2026 as major brands like Samsung and Lenovo expanded their local production presence.
