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Malabar Gold Spotted in Pakistani Drama Dar-e-Nijaat, Sparking Internet Buzz
M
Moneycontrol•07-10-2026, 10:24
Malabar Gold Spotted in Pakistani Drama Dar-e-Nijaat, Sparking Internet Buzz
- •An unexpected India-Pakistan crossover occurred in the Pakistani drama Dar-e-Nijaat when viewers spotted a shopping bag from the Kerala-based jewellery brand Malabar Gold and Diamonds.
- •The branding appeared during a key wedding sequence featuring lead actors Durefishan Saleem as Zaryab and Sheheryar Munawar as Abu Bakar.
- •Indian and Pakistani fans flooded social media with amusing reactions, expressing surprise at how an Indian jewellery brand made its way onto a Pakistani television show.
- •While some fans joked about the lack of local jewellers, others speculated that the characters' families may have purchased the gold abroad in places like Dubai.
- •Dar-e-Nijaat is an ARY Digital drama series written by Umera Ahmed, directed by Saqib Khan, and known for exploring multi-generational relationships and moral conflicts.
Key Questions Answered
A shopping bag bearing the name of the Kerala-based jewellery brand was spotted by viewers during a key wedding sequence featuring characters Zaryab and Abu Bakar.
The series stars Durefishan Saleem as Zaryab and Sheheryar Munawar as Abu Bakar.
Produced for ARY Digital, the drama explores multi-generational relationships alongside themes of moral conflict and redemption.
