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Small Appliance Makers Absorb Costs to Boost Festive Sales, Delay Price Hikes
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Moneycontrol•29-09-2026, 13:01
Small Appliance Makers Absorb Costs to Boost Festive Sales, Delay Price Hikes
- •Small appliance manufacturers like Kenstar, Intex Technologies, and INALSA are delaying further price increases to protect festive season demand, absorbing rising input costs.
- •This strategy contrasts with large appliance makers, who are implementing price hikes from October 1st to offset increased commodity, plastic, and freight costs.
- •Companies have built up inventory and are prioritizing festive volumes, with air fryers identified as a key growth driver, expecting significant sales increases.
- •INALSA and Kenstar are considering price revisions in November or January, aiming to avoid disrupting peak buying season demand.
- •The industry is seeing a shift towards value-conscious consumers seeking premium, multifunctional kitchen appliances, with a growing move towards local manufacturing to reduce dependence on imports.
Key Questions Answered
Small appliance makers like Kenstar, Intex, and INALSA are holding off on further price increases to protect festive sales, choosing to absorb rising input costs and overheads rather than disrupt peak-season demand.
While small appliance brands are keeping prices steady through October to protect festive volumes, large appliance makers like LG and Haier are proceeding with 2% to 7% price increases starting October 1 to offset rising commodity, plastic, and freight costs.
Air fryers are emerging as key growth drivers for small appliance makers, with brands like Kenstar anticipating nearly 600% growth in air fryer sales during the festive period and projecting about 70% overall business growth.
