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Online Shopping New Rules: 6 Major Changes from Jan 1, 2027; Know Before You Shop
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News18•29-09-2026, 08:07
Online Shopping New Rules: 6 Major Changes from Jan 1, 2027; Know Before You Shop
- •Changes to the Consumer Protection (E-Commerce) Rules, 2020, will come into effect from January 1, 2027.
- •New rules will clarify discounts by showing the 'previous price' (lowest in last 30 days) alongside current reduced prices.
- •E-commerce platforms cannot manipulate search results, and sponsored products must be clearly identified to consumers.
- •Companies must annually self-examine for 'dark patterns' and provide compliance certificates, ensuring fair practices.
- •Complaint resolution will be strengthened, and essential product information like expiry dates, return policies, and country of origin for imported goods must be provided. Customer data cannot be used commercially without explicit permission.
Key Questions Answered
The revised Consumer Protection (E-Commerce) Rules will officially come into effect from January 1, 2027.
Under the new rules, platforms displaying a reduced price must also show the item's lowest price from the past 30 days as its previous price to ensure transparency.
For imported goods, e-commerce platforms must explicitly provide the name of the importer along with the country of origin.
