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Netflix Replaces Content Chief With Peter Rice as Streaming Giant Seeks New Hits
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Moneycontrol•16-10-2026, 07:12
Netflix Replaces Content Chief With Peter Rice as Streaming Giant Seeks New Hits
- •Netflix is replacing its chief creative officer Bela Bajaria with former Walt Disney and 21st Century Fox executive Peter Rice.
- •The leadership change and recent layoffs of about 1,000 workers come as Netflix faces slowing audience growth, falling stock prices, and a 10-year low in Emmy wins.
- •Rice brings deep Hollywood relationships and extensive experience managing broad entertainment portfolios, having supervised hits from The Simpsons to Modern Family.
- •Co-CEO Ted Sarandos emphasized Rice's ability to help talent create resonant stories as the company works to reinvigorate its growth and programming strategy.
Key Questions Answered
Peter Rice, a veteran TV and film executive who previously served as chairman of general entertainment at Walt Disney Co. and president of 21st Century Fox, is replacing Bela Bajaria as the new chief creative officer at Netflix.
Peter Rice assumes his new role as content chief on Oct. 26, taking on a broad mandate to oversee scripted and unscripted series, film, and live events across all regions.
Netflix is undertaking an executive shakeup and laying off about 1,000 workers, or 6% of its staff, to reinvigorate growth as it faces a slowdown in viewers and revenue, a declining stock price, and lower Emmy Award wins.
