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How Ex-McKinsey Consultant Built A Rs 700-Crore Haircare Brand
M
Moneycontrol•07-10-2026, 14:09
How Ex-McKinsey Consultant Built A Rs 700-Crore Haircare Brand
- •Nikita Khanna left her consulting career at McKinsey & Company to co-found Moxie Beauty in 2022 alongside Anmol Ahlawat.
- •The brand was inspired by Khanna's personal struggle to find products suitable for natural wavy and curly Indian hair during the Covid-19 lockdown.
- •Moxie Beauty identified a market gap by creating formulations specifically designed for Indian hair, climate, and water quality conditions.
- •The startup has achieved a valuation of approximately Rs 700 crore, backed by institutional investors including Bessemer Venture Partners and Fireside Ventures.
- •While rapidly growing its revenue and expanding into platforms like Nykaa, the company continues to invest heavily in scaling and is not yet profitable.
Key Questions Answered
Moxie Beauty's latest valuation stands at approximately $75.4 million, which is roughly Rs 700 crore, as recorded by Tracxn.
Moxie Beauty was launched in 2022 by co-founders Nikita Khanna and Anmol Ahlawat.
During the Covid-19 lockdown, Nikita Khanna's naturally wavy and curly hair returned, prompting her to look for suitable products. Finding a gap in the Indian market for products tailored to local textures, climates, and specific consumer requirements, she decided to start Moxie Beauty.
