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Titan Eyes Acquisitions to Expand Premium Watch Portfolio; Foresees Robust Festive Demand
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Moneycontrol•20-09-2026, 15:55
Titan Eyes Acquisitions to Expand Premium Watch Portfolio; Foresees Robust Festive Demand
- •Titan Company is actively seeking to acquire or invest in smaller, emerging watch brands to bolster its premium and luxury watch segments.
- •The Tata group firm anticipates a strong festive season driven by healthy consumer demand and an early wedding season.
- •Titan views competition from new Indian micro watch brands as beneficial, fostering agility and innovation within the market.
- •The company recently launched Vetra, a branded movement platform, aiming to establish itself as a global horology leader alongside Swiss and Japanese brands.
- •Titan observes significant growth in its premium watch segment, expanding twice as fast as the sub-Rs 25,000 category, while the mass market faces sluggishness.
Key Questions Answered
Titan Company is open to investing in or acquiring smaller, emerging watch brands when the right time and partner align to complement its long-term growth strategy in the premium and luxury portfolio.
Titan's premium watch segment is expanding nearly twice as fast as the sub-Rs 25,000 category, while the sub-Rs 1,000 mass watch segment experiences serious sluggishness as style preferences shift.
Vetra is a branded movement platform launched by Titan that combines 'Veda' (knowledge) and 'Tra' (instrument), designed to strengthen the company's presence in the high-end global horology space.
