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Reliance Wins Delhi High Court Approval to Sell Campa as Energy Drink
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News18•06-10-2026, 20:29
Reliance Wins Delhi High Court Approval to Sell Campa as Energy Drink
- •The Delhi High Court granted interim permission to Reliance Consumer Products to sell Campa under the name of energy drink.
- •The decision provides relief against the FSSAI directive from June 30 that barred high-caffeine beverage makers from using the term energy drink.
- •Reliance stated in its petition that the ban stuck crores of ready cans and bottles, threatening its business operations.
- •Other major companies like PepsiCo, Monster Beverage, and Red Bull have also challenged the FSSAI order in court.
Key Questions Answered
Reliance challenged the FSSAI's June 30 directive that barred high-caffeine beverage manufacturers from using the term "energy drink" on their products, which disrupted the company's business.
The ban left a huge inventory stuck, including 16.8 crore cans, 12 crore plastic bottles ready for market, and packaging for another 40 crore cans and 36 crore bottles printed with "energy drink".
Reliance relaunched the Campa brand in the market in 2023, leveraging its large retail network and low prices to challenge major competitors like Coca-Cola and PepsiCo.
