Stories
Porsche to Hike Top-End Car Prices by 20 Percent and Plan New Supercar
- •Porsche plans to increase the average prices of its top-end sports cars by 20 percent to over 330000 euros by the end of the decade.
- •The German manufacturer announced a new strategy focusing on fewer, higher-end cars with special features to revive flagging profits.
- •Chief Executive Officer Michael Leiters outlined plans for a new flagship vehicle positioned above the longtime 911 in the lineup.
- •The company is implementing deep cost cuts, including reducing its workforce by more than a fifth and management positions by 40 percent.
- •Porsche aims to restore operating margins to a medium-term target of 10 to 15 percent following restructuring costs and weaker demand.
Key Questions Answered
Porsche plans to increase prices for its top-end sportscars by an average of 20% and introduce a new flagship vehicle that will sit above the 911. The average price of these exclusive models is expected to rise from about €270,000 to more than €330,000 by the end of the decade.
The shift aims to revive flagging profits following costly missteps on electrification, a plunge in sales in China, and preparation for permanent US tariffs. Porsche is also implementing deep cost cuts, including reducing its workforce by more than a fifth and management positions by 40%.
Porsche plans to raise its stake in motorsport specialist Manthey to 67% from 51% to draw more revenue from joint offerings of road-legal track upgrades. Additionally, it detailed plans for a mid-engine vehicle range above the 911, bringing the brand back into the supercar segment for the first time since the 918 Spyder.
