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Nalinikanth Gollagunta, CEO, Automotive Division, Mahindra & Mahindra Ltd., said demand remains robust across its portfolio.
M
Moneycontrol•04-10-2026, 11:32
Automakers Boost Production, Stock Dealers to Meet Festive Season Demand
  • •Leading automakers are increasing production and dealer inventory to satisfy strong customer demand during India's peak festive buying season.
  • •Maruti Suzuki India has 2.2 lakh pending bookings, while Hyundai Motor India has built four-five weeks of inventory across its dealer network.
  • •Mahindra & Mahindra scaled up its utility vehicle and electric vehicle manufacturing capacity to 68,000 units a month to improve supply and reduce waiting periods.
  • •Maruti Suzuki has commissioned two new production lines, adding 5 lakh capacity, with full stabilization expected by year-end.
  • •Hyundai Motor India has proactively strengthened dealer inventory, optimized logistics, and enhanced product availability to support timely deliveries and a seamless customer experience.

Key Questions Answered

Maruti Suzuki enters the festive season with 2.2 lakh pending bookings, translating to 16 days of stock. Meanwhile, Hyundai Motor India has built a robust dealer inventory of four to five weeks across its network to ensure timely deliveries.

Mahindra & Mahindra scaled up its utility vehicle and electric vehicle manufacturing capacity to 68,000 units per month during the first half of the year. This expansion has improved supply-side responsiveness and reduced waiting periods across its vehicle portfolio.

The festive season spanning Navratri, Dussehra, Dhanteras, and Diwali is a critical period when manufacturers and dealers maximize vehicle deliveries to convert healthy customer bookings and positive consumer sentiment into retail sales.