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Rural India Drives Two-Wheeler Sales: 55% Registrations from Villages, Motorcycles Lead the Way.
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News18•25-09-2026, 10:23
Rural India Drives Two-Wheeler Sales: 55% Registrations from Villages, Motorcycles Lead the Way.
- •Rural areas accounted for 55% of total two-wheeler registrations in H1 2026, with urban markets contributing 32% and metro cities 13%.
- •According to Jato Dynamics, rural India remains the backbone of two-wheeler sales, with the motorcycle segment leading demand.
- •Motorcycles contributed 68.3% of rural two-wheeler registrations, with entry-level and commuter motorcycles (100-125 cc) making up 75% of rural motorcycle registrations.
- •In the electric two-wheeler segment, TVS Motor Company and Bajaj Auto together accounted for 56% of rural EV registrations.
- •Rajasthan showed a heavy reliance on the 100-110 cc segment, while Uttar Pradesh and Madhya Pradesh also focused on commuter two-wheelers.
Key Questions Answered
Rural India accounted for 55 percent of the total two-wheeler vehicle registrations during the first half (January to June) of Calendar Year 2026.
Motorcycles contributed 68.3 percent of total two-wheeler registrations in rural areas, with entry-level and commuter models ranging from 100 cc to 125 cc making up 75 percent of those rural motorcycle registrations.
TVS Motor Company and Bajaj Auto together accounted for 56 percent of the rural electric two-wheeler registrations during this period.
