Stories
President Murmu Urges Celebs to Shun Harmful Product Endorsements at National Film Awards
N
News18•22-09-2026, 20:46
President Murmu Urges Celebs to Shun Harmful Product Endorsements at National Film Awards
- •President Droupadi Murmu, at the 72nd National Film Awards in Kevadia, Gujarat, urged film stars to carefully consider products they endorse, especially those impacting public health.
- •Murmu emphasized the immense influence film artistes wield over audiences, particularly the youth, stating that their role is to "spread light."
- •She appealed directly to India's biggest stars to refrain from endorsing anything potentially harmful to the body, highlighting that people follow their example regarding disciplined lifestyles.
- •The President's comments come amidst ongoing controversy surrounding a Vimal Elaichi advertisement featuring Shah Rukh Khan, Ajay Devgn, and Tiger Shroff.
- •The Maharashtra FDA had previously served show-cause notices to the actors over the Vimal Elaichi ad, alleging it could be surrogate advertising for Vimal Pan Masala, a banned product.
Key Questions Answered
President Droupadi Murmu urged popular film stars to refrain from endorsing products that could prove to be harmful to public health and the human body.
The 72nd National Film Awards took place on Tuesday, September 22, 2026, at Ekta Nagar in Kevadia, Gujarat, marking the first time the event was held outside Delhi.
In August 2026, Shah Rukh Khan, Ajay Devgn, and Tiger Shroff were served show-cause notices by the Maharashtra FDA regarding a Vimal Elaichi advertisement suspected of surrogate advertising for a banned product.
