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Netflix Q3 Revenue Surges to USD 12.9 Billion as India Viewing Hours Jump 24 Percent
- •Netflix reported an 11.8 percent rise in third-quarter revenue to USD 12.87 billion, driven by subscription growth, price increases, and advertising revenue.
- •India viewing hours surged 24 percent year on year, aided by popular content like Lock Upp and a loyalty bundle with Flipkart.
- •The streaming giant lowered its 2026 ad revenue forecast to USD 2.7 billion due to a slower rollout of certain advertising product capabilities.
- •Net income for the quarter reached USD 3.66 billion, with diluted earnings per share rising 49 percent to USD 0.87.
- •Netflix trimmed its full-year 2026 free cash flow forecast to USD 12 billion while executing a record USD 4.8 billion in share buybacks.
Key Questions Answered
Netflix lowered its full-year 2026 advertising revenue forecast to $2.7 billion down from its previous projection of around $3 billion. The company attributed this adjustment to a slightly slower-than-expected rollout of certain advertising product capabilities.
India was a key growth market for Netflix in the third quarter of 2026, recording a 24% year-on-year increase in viewing hours and its largest-ever quarter for paid net additions. This performance was driven by a strong content slate featuring titles like Lock Upp, Musafir Cafe, and Operation Safed Sagar, alongside a transaction-based loyalty bundle with Flipkart.
Netflix reported Q3 2026 revenue of $12.87 billion, up 11.8% year on year, supported by subscription growth, price increases, and advertising revenue. Meanwhile, its full-year free cash flow forecast was trimmed to approximately $12 billion due to the expected closing of a real estate transaction in the fourth quarter.
