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Koffee With Karan Final Season Commands Up To Rs 2,200 CPM For CTV Ads With Eight Brands Onboard
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Storyboard•14-10-2026, 09:23
Koffee With Karan Final Season Commands Up To Rs 2,200 CPM For CTV Ads With Eight Brands Onboard
- •Koffee With Karan is commanding advertising rates between Rs 2,000 and Rs 2,200 per thousand impressions for connected TV video ads on JioHotstar.
- •The ninth season premieres on October 14 as a digital-only property, featuring ROS priced at Rs 2,000 CPM and L1 priced at Rs 2,200 CPM for 20-second video ads.
- •Eight marquee brands have been onboarded for the final season, including Jaquar Bath + Light, Visa, Cadbury Bournville, Airbnb, FabriCare by D’decor, Parle Hide & Seek Caffe Mocha Cookies, Tata Gold Coffee, and Pantaloons.
- •Created and hosted by Karan Johar since 2004, the iconic celebrity chat show returns for its final run with diverse brand integrations spanning payments, travel, home, food, and fashion.
Key Questions Answered
Koffee With Karan is commanding connected TV (CTV) ad rates between Rs 2,000 and Rs 2,200 per thousand impressions (CPM) for video ads up to 20 seconds long on JioHotstar.
JioHotstar has secured eight brand partners for the final season, including Jaquar Bath + Light, Visa, Cadbury Bournville, Airbnb, FabriCare by D’decor, Parle Hide & Seek Caffe Mocha Cookies, Tata Gold Coffee, and Pantaloons.
The ninth and final season of Koffee With Karan premieres today, October 14, exclusively as a digital-only property on The Peacock Hub on JioHotstar.
