Stories
Google Brings AI Filmmaking Tool Flow to India for Original Short Films
- •Google has partnered with Women in Film India led by Guneet Monga Kapoor to bring its AI filmmaking platform Flow to filmmakers for creating original short films.
- •The initiative follows a hands-on Flow workshop conducted by Google and Yash Raj Films earlier, marking a shift from AI product demos to actual filmmaking workflows.
- •Participants in the new Filmathon program must create an original short film of up to five minutes using Flow for characters, environments, and cinematic scenes.
- •Google Flow is built around advanced generative models including Veo, allowing creators to generate cinematic clips while retaining visible watermarks.
- •The collaboration aims to provide wider access for women and gender-diverse professionals while testing the practical use of AI in Indian storytelling.
Key Questions Answered
Google has partnered with Guneet Monga Kapoor-led Women in Film India (WIF India) to bring its AI filmmaking platform Flow into the hands of creators to produce original short films. The initiative shifts the emphasis toward original production and tests how filmmakers incorporate generative AI into their actual creative workflows.
The Filmathon is open to Indian nationals aged 18 and above who must create an original short film of up to five minutes using Google Flow as part of their process. Additionally, participants are required to keep the Flow watermark visible on their submitted work and remain responsible for their project's originality and associated rights.
Google previously introduced Flow to Indian filmmakers through a five-part cinematic experiment with Shakun Batra and Jouska Films in 2025 using Veo 3 and Flow, followed by a hands-on workshop conducted with Yash Raj Films in August for creative professionals and production teams.
