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Can Selling IPL Clips and Highlights Separately Unlock Fresh Revenue for the BCCI?
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Storyboard•21-10-2026, 08:48
Can Selling IPL Clips and Highlights Separately Unlock Fresh Revenue for the BCCI?
- •The BCCI faces a crucial juncture ahead of the 2028-31 IPL media rights cycle as premium cricket rights valuations come under greater scrutiny.
- •Industry experts suggest breaking digital packages into smaller components like reels, highlights, and clips to widen the pool of buyers.
- •While short-form content could attract new digital platforms and advertisers, live sports will likely remain the primary driver, accounting for over 90 percent of sports revenue.
- •The success of separate licensing will depend on bringing in net-new advertising budgets rather than merely splitting the existing market pie.
Key Questions Answered
Breaking the digital package into smaller components like reels, highlights, and exclusive clips could widen the pool of buyers and create fresh advertising inventory beyond the live broadcast.
Industry experts estimate that more than 90% of sports revenue comes from live sports and associated activities, making live events the primary factor in rights valuation.
The 2023–27 IPL media rights cycle fetched Rs 48,390 crore, which was nearly three times the Rs 16,348 crore secured in the previous cycle.
