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Shein Shares Crash 12% to Record Low After Profit Plunge
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CNBC TV18•29-09-2026, 08:48
Shein Shares Crash 12% to Record Low After Profit Plunge
  • •Shein Global Holdings Ltd. shares plummeted 12.1% to a record low following a 53% drop in first-half operating income in its inaugural public earnings report.
  • •The significant share drop, the largest since its Hong Kong debut on September 1, reduced Shein's market value to approximately $16.8 billion from $26 billion at its listing.
  • •Rising costs and weakening demand have squeezed margins, with the deterioration accelerating in the second quarter, impacting the Singapore-based fast-fashion retailer.
  • •The company's IPO valuation was a fraction of its 2022 peak of $100 billion, and it had previously warned that the Iran war would affect first-half results.
  • •Analysts suggest 2026 and 2027 earnings estimates may be too optimistic due to increasing margin pressure, including the EU eliminating customs exemptions on low-value parcels in July.

Key Questions Answered

Shein shares plunged after the fast-fashion retailer reported a 53% drop in first-half operating income during its inaugural earnings report as a public company. Rising costs, weakening demand, and a deterioration in margins throughout the second quarter heavily squeezed the company's profitability.

Shein's market value dropped to approximately $16.8 billion as of Tuesday morning. This is a significant decrease from roughly $26 billion at the time of its Hong Kong public debut on September 1, and a steep fall from its $100 billion peak valuation in 2022.

Jefferies analysts note that margins will face ongoing pressure because the European Union is eliminating a customs exemption on low-value parcels in July, and US sales fell over 10% from June through early September. Furthermore, early indicators suggest these financial pressures are carrying over into the third quarter.