Stories
Why Grocery Store Tourism Is Becoming The Ultimate Travel Trend
F
Firstpost•12-10-2026, 10:41
Why Grocery Store Tourism Is Becoming The Ultimate Travel Trend
- •A Hilton survey of 14,000 people reveals that 77 per cent of travellers enjoy browsing food aisles while abroad.
- •Travellers increasingly build their itineraries around local supermarkets in destinations like Reykjavik and Singapore.
- •Supermarket visits offer a genuine glimpse into daily local life rather than standard tourist attractions.
- •Budget-friendly chains like Bónus in Iceland help travellers save money on road trips while experiencing local staples like skyr.
- •Iconic spots like Singapore's Mustafa Centre provide 24-hour shopping experiences featuring everything from groceries to gold jewelry.
Key Questions Answered
According to Hilton's 2026 Trends Report, which surveyed over 14,000 people across 14 countries with Ipsos in June 2025, 77 per cent of travellers enjoy browsing food aisles while abroad.
Because Iceland is one of the most expensive countries to eat out in, visitors shop at Bónus as a budget-friendly decision to stock up on road-trip snacks like skyr, rye bread, and dried fish before long drives.
Founded by Mustaq Ahmad in 1971 as a small garment shop, Mustafa Centre expanded into a massive six-level, 24-hour retail hub on Syed Alwi Road that sells groceries alongside electronics, gold jewellery, and cosmetics.
