Stories
5 Travel Trends Defining 2027: From Solo-ish Trips to Micro-Getaways
- •Travel in 2027 shifts from bucket lists to meaningful experiences, focusing on flexibility, personal growth, and wellness, according to Hilton's 2027 Trends Report.
- •The 'Solo-ish' holiday trend sees travelers integrating independent time within group trips, with 41% planning solo travel next year for freedom without isolation.
- •Human expertise trumps AI: 70% of travelers trust hotel staff for recommendations over AI tools (63%), especially for personalized, local insights.
- •Growth Getaways emphasize learning new skills or hobbies during holidays, with 42% finding travel helps discover new interests, moving beyond simple relaxation.
- •Wellness travel evolves beyond spas to include technology, nature, movement, and human connection; 79% value fresh air, and water-based wellness gains popularity. Micro-travel, with shorter, more frequent trips, is also on the rise, allowing for more spontaneous and diverse explorations.
Key Questions Answered
The 'Solo-ish' holiday trend involves travellers creating independent pockets of time within group trips, work travel, or vacations with friends. Rather than total isolation, it provides the freedom to follow individual plans while maintaining social interaction.
According to Hilton's report, 70% of travellers trust hotel staff as a travel-planning resource, compared to 63% who trust AI tools. Furthermore, only 18% trust AI to provide personalized recommendations for lesser-known local experiences.
The 'Growth Getaway' trend focuses on returning home from a trip with a new skill, hobby, perspective, or habit rather than just relaxation. About 42% of travellers report that travel has helped them discover new interests like cooking, pottery, or languages.
