Stories
Kylie Jenner Debuts $50 Million Diamond Fantasy Bra at Victoria Secret Show
- •Kylie Jenner made her Victoria Secret runway debut wearing a diamond-encrusted Fantasy Bra valued at an estimated $50 million.
- •Created in collaboration with Jacob & Co., the bra features 4,410 natural diamonds and a massive 75.54-carat radiant-cut vivid yellow diamond center stone.
- •The elaborate piece took 15 skilled artisans over 1,000 hours to assemble and weighs nearly four pounds.
- •The iconic Fantasy Bra tradition returned to the runway for the first time since 2018, marking a major spectacle for the brand.
- •Jenner shared the runway with veteran Angels and top models, though her selection drew online debate regarding why a traditional Angel was not chosen.
Key Questions Answered
Created in collaboration with Jacob Arabo of Jacob & Co., the Fantasy Bra features 4,410 natural diamonds arranged around a 75.54-carat radiant-cut vivid yellow diamond. It took 15 skilled artisans over 1,000 hours to assemble and weighs just under four pounds, or approximately 1.8 kg.
Kylie Jenner made her Victoria's Secret runway debut on October 18, 2026, at the glamorous fashion show held in California, US. She walked the runway wearing the diamond-encrusted $50 million Fantasy Bra, white feathered wings, a tiny white mini skirt, and clear heels.
Critics on social media questioned why a newcomer making her first-ever runway appearance was chosen for one of the brand's most prestigious honors instead of veteran Angels or long-standing runway models who worked hard for the role.
