Stories
Hailey Bieber Faces Backlash Over Overconsumption Claims
- •Hailey Bieber faced severe online backlash after claiming she is not interested in overconsumption during her appearance at Fortune's Most Powerful Women Summit.
- •Critics and fashion watchdogs like Diet Prada pointed out the contradiction between her anti-overconsumption stance and Rhode's marketing practices, such as wasteful PR packaging and accessories.
- •Social media users accused the beauty mogul of greenwashing, citing non-refillable plastic packaging and expensive add-on items like the $16 pimple patch case.
- •Despite the controversy, Rhode incorporates some sustainable practices, including using post-consumer recycled materials, vegan formulas, and zero-waste reusable shipping boxes.
Key Questions Answered
Hailey Bieber stated that she is not interested in overconsumption and described the beauty space as already very filled. Speaking alongside co-founder Lauren Ratner in California on October 15th, she also maintained that her brand Rhode does not intentionally create FOMO with its limited product drops.
Critics like Diet Prada slammed Hailey Bieber for hypocrisy, contrasting her claims of opposing overconsumption with Rhode's excessive PR packaging, non-refillable plastic items, and accessories like a $16 pimple patch case sold separately. Netizens also pointed out that selling viral products in limited quantities inherently creates consumer FOMO.
Rhode utilizes 100% vegan, cruelty-free, gluten-free, and fragrance-free formulas packaged in post-consumer recycled bottles, tubes, and caps. Additionally, the brand ships orders in reusable zero-waste Boox boxes and allows customers to mail back three empty products for complimentary recycling.
