Stories
Amazon India's Abhinav Singh on Quick Commerce, Logistics, and India-First Innovations
- •Amazon India's Abhinav Singh discusses the company's extensive logistics network, built over a decade, supporting Amazon Now's $1 billion annualised gross sales.
- •Quick commerce is viewed as a complementary element within Amazon's network, focusing on a "speed-versus-selection" proposition to meet diverse customer needs.
- •Amazon leverages India-first innovations like cash-on-delivery, product exchanges at the doorstep, and the hub delivery model with 28,000 kirana stores, which have been exported globally.
- •The company is rapidly expanding its micro-fulfilment centre network, aiming for over 1,000 centres, leveraging existing infrastructure and expertise.
- •AI plays a crucial role in optimizing operations, from packaging recommendations and assortment planning to real-time delivery promise adjustments based on dynamic conditions.
Key Questions Answered
Amazon India is expanding its quick delivery service, Amazon Now, to roughly 300 cities. The rollout is supported by a growing network of over 1,000 micro-fulfilment centres and urban fulfilment facilities across the country.
Amazon leverages its existing logistics infrastructure built over a decade, including warehousing, transportation networks, and a digital twin of the network powered by AI to dynamically adjust delivery promises and optimize inventory placement. By utilizing the same transportation network for multiple use cases, the company reduces significant transportation costs.
AI drives customer experience and operational efficiency by helping associates select the right packaging based on product dimensions, assisting with assortment planning for different localities, and maintaining a digital twin of the network that updates delivery promises in real time during disruptions like traffic congestion.
