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PM Modi Tops Ministers' Social Media Outreach Review; Digital Report Cards Issued
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News18•19-08-2026, 18:06
PM Modi Tops Ministers' Social Media Outreach Review; Digital Report Cards Issued
- •Union Cabinet reviewed ministers' social media performance, issuing 'digital report cards' based on outreach and engagement.
- •The assessment, covering May 1 to August 15, 2026, analyzed activity on Instagram, X, and Facebook.
- •Key parameters included daily posts, total engagement, average engagement per post, likes, and follower count.
- •Prime Minister Narendra Modi ranked highest in overall social media performance.
- •Ministers were advised to boost social media activity, focusing on engagement and interaction with citizens, especially young audiences.
Key Questions Answered
Ministers have been advised to increase their social media activity, focusing on greater engagement and meaningful interactions with citizens. This includes strengthening their presence on platforms like Instagram, creating reels, and using interactive content to connect with young people.
The government's communication with citizens is likely to become more engaging and interactive, with ministers advised to increase their social media activity and focus on meaningful interactions, particularly with young people.
