Stories
News18 UP Mega Survey: BJP Leads As Caste And Youth Shape Battle
- •The News18 UP Mega Survey conducted with Pvalue Analytics shows the ruling BJP-led NDA holding a clear advantage heading into the Uttar Pradesh Assembly election.
- •BJP commands strong backing from General and OBC voters, while the opposition SP-Congress alliance finds more traction among younger and unemployed respondents.
- •Employment, inflation, and exam-related concerns emerge as key pressure points that create a more competitive voting dynamic among youth.
- •Law and order remains the BJP's strongest asset, with 33.4 percent of respondents identifying it as their primary voting issue and strongly favoring the ruling party.
- •Yogi Adityanath leads the preferred Chief Ministerial choices significantly, with 66.2 percent naming him as the most suitable candidate for the next term.
Key Questions Answered
The survey indicates that the BJP-led NDA holds a clear advantage ahead of the upcoming Uttar Pradesh Assembly election, with 66.6% of respondents expecting them to form the next government and 65.2% stating the party deserves a third term. Yogi Adityanath emerges as the preferred choice for Chief Minister with 66.2% support, while law and order remains the top-rated performance parameter and primary voting consideration.
While the BJP maintains strong support among General (83%) and OBC (60.2%) voters, Scheduled Caste preferences are more fragmented. Meanwhile, youth and unemployment emerge as significant pressure points; employment is the top issue for 26.3% of respondents aged 18-25, and unemployed demographics show stronger support for the SP-Congress alliance.
The survey covered all 75 districts of Uttar Pradesh across both urban and rural areas. Over 1,000 volunteers and investigators conducted door-to-door interviews using a simple random sampling approach, engaging with 30,925 respondents to gauge public opinion on governance, leadership, and key electoral issues.
