Stories
Congress Taunts BJP's New Social Media Team: "Get Ready To Lose"
- •Congress congratulated BJP's new social media team while warning them to "get ready to lose."
- •Supriya Shrinate, Congress's social media head, criticized outgoing BJP IT cell chief Amit Malviya as "utterly incompetent" for promoting fabricated narratives.
- •Shrinate claimed Congress surpassed BJP in social media engagement and reach by exposing their lies and speaking the truth.
- •She alleged the new BJP team includes "abusive trolls" and "hate-mongers," some of whom locked accounts or deleted old posts.
- •BJP replaced Amit Malviya with Deepak Mhaskey as IT cell head, appointing Priti Gandhi, Shivanand Dwivedi, Alok Bhatt, and Arun Yadav as social media coordinators.
Key Questions Answered
The new BJP social media team is likely to change its strategy as the party aims to recalibrate its organisation ahead of key assembly elections and prepare for a more competitive online political landscape. The party has also acknowledged that it is currently lagging on social media and needs to bridge this gap with a structured strategy.
Congress plans to counter the BJP's digital campaigns by closely monitoring their moves, countering their claims, and standing up for people's rights. The Indian Youth Congress has also launched an aggressive online campaign using the "cockroach" meme trend and a digital initiative called "Cockroach Times". Congress claims to be ahead of the BJP in social media engagement and reach.
The BJP's leadership change in its social media team comes as the party prepares for upcoming assembly elections and an increasingly competitive online political landscape. Social media is a key channel for parties to communicate with voters, mobilise supporters, and shape public discourse.
