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Google Boosts AI Max for Advertisers with Multilingual AI Brief, New Search Reporting
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Storyboard•24-09-2026, 11:03
Google Boosts AI Max for Advertisers with Multilingual AI Brief, New Search Reporting
- •Google expands its AI Max advertising suite with new tools for enhanced control and visibility over AI-driven campaigns.
- •AI Brief, powered by Gemini models, now supports seven additional languages (Dutch, French, German, Italian, Japanese, Portuguese, Spanish), allowing advertisers to provide natural language context for their campaigns.
- •Advertisers can use AI Brief's Messaging, Matching, and Audience Guidelines to define what their ads should and shouldn't say, target specific searches, and tailor messages to customer segments.
- •A new Google Ads reporting feature offers a unified view of the Search advertising journey, connecting search terms, creative assets, and landing pages to help marketers understand AI's impact.
- •AI Max is expanding beyond traditional Search to include Shopping campaigns and travel-specific formats, using AI to match complex queries with relevant products and destinations, and even selecting optimal landing pages.
Key Questions Answered
The closed beta of AI Brief has been expanded to seven additional languages, which include Dutch, French, German, Italian, Japanese, Portuguese, and Spanish.
AI Brief utilizes Gemini models to let advertisers provide natural language context across three guidance types: Messaging Guidelines for what ads should or should not say, Matching Guidelines for desired or avoided searches, and Audience Guidelines for target customers and tailored messaging.
The new reporting feature provides a unified view of the Search advertising journey, showing advertisers which search terms triggered an ad, which creative assets were displayed, and where users landed on the website.
