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Samantha Ruth Prabhu Wins Deepfake Battle: Bombay HC Orders Takedown of Unauthorised Content
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Moneycontrol•01-10-2026, 22:05
Samantha Ruth Prabhu Wins Deepfake Battle: Bombay HC Orders Takedown of Unauthorised Content
- •Actress Samantha Ruth Prabhu secured interim protection from the Bombay High Court against the unauthorised use of her name, image, and voice, including AI-generated deepfakes and morphed content.
- •The court order, passed by Justice Madhav Jamdar, addresses Samantha's petition seeking protection of her personality and publicity rights.
- •The actress complained that various websites and social media platforms were using her likeness and voice without permission, leading to the creation of deepfakes, morphed photos, and AI-generated voice content.
- •The court ordered the removal of unapproved material and prohibited further use of her identity, extending protection to AI-generated content and deepfakes.
- •The Bombay High Court observed that Samantha's personality rights are protected under her fundamental rights, including freedom of speech, right to life, personal liberty, privacy, and human dignity, as well as her moral rights as a performer under the Copyright Act.
Key Questions Answered
Actress Samantha Ruth Prabhu moved the Bombay High Court seeking protection of her personality and publicity rights against the unauthorised use of her name, image, and voice through AI-generated deepfakes and morphed content. The court granted her interim protection and ordered the removal of unapproved material.
The order was passed on Thursday by a single bench of Justice Madhav Jamdar of the Bombay High Court.
Samantha was last seen in the Telugu film Maa Inti Bangaaram, which marked her much-awaited big-screen comeback and became a massive box office success with over Rs 100 crore in worldwide collections.
