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Kriti Sanon Recalls Shock Over Prime-Time TV Debate on Her Raksha Bandhan Ad Outfit
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Moneycontrol•07-10-2026, 07:19
Kriti Sanon Recalls Shock Over Prime-Time TV Debate on Her Raksha Bandhan Ad Outfit
- •Kriti Sanon opened up about the backlash she faced over her GIVA Raksha Bandhan advertisement during an appearance on Kareena Kapoor Khan's What Women Want Season 6.
- •The actor expressed her disbelief that her Indo-Western outfit sparked a prime-time news panel discussion featuring six people.
- •The campaign drew criticism from some social media users who deemed the outfit too revealing for a traditional festival and questioned the inclusion of her pet dog.
- •Kriti previously addressed the controversy on Instagram, questioning why a woman's respect for culture continues to be judged through her clothing rather than her heart.
- •Following the incident, Kriti shared several social media posts addressing patriarchy, women's safety, and the ongoing scrutiny and victim-blaming women face over what they wear.
Key Questions Answered
Netizens and public figures criticized the jewelry campaign because Kriti Sanon wore an Indo-Western fusion outfit featuring a bralette-style blouse, and because the commercial depicted her tying a rakhi to her pet dog alongside her brother instead of focusing solely on traditional elements.
Kriti defended her choices by stating that culture and traditions reside in a person's heart rather than their neckline, and questioned why a woman's respect for her culture continues to be judged through her clothes.
Following the intense social media debate regarding the campaign's portrayal of Raksha Bandhan and Kriti Sanon's outfit, GIVA decided to withdraw the advertisement from all platforms, stating they did not intend to hurt anyone's sentiments.
