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Apple turns to AI-powered Siri to make a bigger play for the connected home market
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Storyboard•14-10-2026, 10:31
Apple Enters Smart Home Market With $299 HomeView Hub
  • •Apple launched HomeView, a $299 smart home hub featuring a 7-inch display, facial recognition, and AI-powered Siri integration.
  • •The device is powered by the A18 chip, supports up to six users, and serves as a central dashboard for connected household equipment.
  • •Preorders for HomeView are open, with official sales starting on November 13 in silver, starlight, rose pink, and space gray.
  • •Apple also introduced updated Apple TV 4K hardware priced at $299 and new colour options for the $149 HomePod Mini.
  • •The new hub puts Apple in direct competition with established smart display rivals like Amazon Echo Show and Google Nest Hub.

Key Questions Answered

Apple's HomeView smart home hub is priced at $299 and was unveiled on October 13. Preorders are currently open, with official sales scheduled to begin on November 13.

HomeView features a 7-inch display, runs on the A18 chip, and incorporates Apple Intelligence with an upgraded Siri assistant. It uses facial recognition to identify up to six household members, allows access to personal apps like Messages and Photos, and serves as a control dashboard for smart home devices.

Alongside HomeView, Apple introduced an updated Apple TV 4K priced at $299 and a refreshed HomePod Mini costing $149. The company also announced smart home accessories such as cameras, doorbells, and locks developed in partnership with LG Electronics and Schneider Electric.