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Kevin Pietersen Faces ECB Clash Over New Betting Partnership
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News18•14-10-2026, 23:07
Kevin Pietersen Faces ECB Clash Over New Betting Partnership
- •Former England batter Kevin Pietersen has signed a brand ambassador deal with Philippines-based betting company Dafabet.
- •The partnership complicates his role as a specialist mentor for the England and Wales Cricket Board due to its strict anti-gambling stance.
- •Pietersen has assured the ECB that he will not promote Dafabet during his England commitments, which run through to the 2027 ODI World Cup.
- •The ECB currently prohibits cricket participants from betting and bans advertising revenue from gambling companies.
- •England coach Brendon McCullum previously faced similar scrutiny over a betting partnership before ending it.
Key Questions Answered
Kevin Pietersen announced an association with Dafabet, a Philippines-based betting company, putting the England and Wales Cricket Board (ECB) in a tricky position due to its strict anti-gambling stance and regulations.
Pietersen informed the board that he will refrain from promoting Dafabet during his England commitments, restricting his ability to fully exercise the terms of the deal while working as a specialist mentor.
The ECB previously faced questions when England coach Brendon McCullum became an ambassador for 22Bet in 2023. The board concluded that McCullum did not breach its anti-corruption code, although he eventually ended the partnership.
