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Sanjay Dutt Backed The Glenwalk Hits Record Sales With 10 Lakh Bottles Sold
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CNBC TV18•13-10-2026, 19:22
Sanjay Dutt Backed The Glenwalk Hits Record Sales With 10 Lakh Bottles Sold
- •The Glenwalk, co-founded by actor Sanjay Dutt, sold nearly 10 lakh bottles across India in September, marking its best monthly performance yet.
- •Launched in June 2023 in partnership with Cartel Bros, the blended Scotch whisky brand is now present in 23 states.
- •The brand previously sold 5 lakh bottles in its entire first year, meaning September sales alone matched double that milestone.
- •The 750 ml bottle is priced between 1300 and 1955 rupees, while newer smaller formats like the 200 ml variant have also driven strong regional sales.
- •Co-founders and management plan to deepen presence in existing markets and expand into newer geographies to build a sustainable long-term business.
Key Questions Answered
The Glenwalk sold nearly 10 lakh bottles across India in September, marking its strongest monthly sales performance since launch and double the amount sold in its entire first year.
The Glenwalk was launched in June 2023 when actor Sanjay Dutt entered the alcoholic beverages business in partnership with spirits company Cartel Bros.
The Glenwalk's 750 ml bottle is priced between ₹1,300 and ₹1,955 across Indian markets, with the exact cost depending on local taxes and state excise duties.
