Stories

Mastering Festive Season Financing for Businesses
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CNBC TV18•13-10-2026, 17:21
Mastering Festive Season Financing for Businesses
  • •Plan working capital around cash-flow cycles to cover upfront costs like inventory, packaging, and staffing before sales generate cash.
  • •Align financing with the timeline of purchasing inventory, selling it, and receiving payments, considering speed of disbursal and credit tenure.
  • •Match borrowing to repayment cycles by carefully comparing interest rates, processing fees, and terms before taking on additional credit.
  • •Account for payment settlement timelines and merchant cash-flow pressures caused by vendor payments and high transaction volumes.
  • •Maintain a contingency buffer for unsold inventory, returns, cancellations, and discounts to avoid long-term debt burdens.

Key Questions Answered

Manufacturing activity begins picking up around three months before the festive season to prepare production capacity and procure raw materials. Meanwhile, wholesalers and retailers typically start bulk stocking four to six weeks before celebrations begin.

Higher order volumes can lead to cancellations, failed deliveries, reverse-logistics costs, and restocking expenses. Businesses must also account for payment processing charges, bank offers, cash-on-delivery orders, and no-cost EMI promotions that impact margins.

Festive sales can sometimes fall short of initial projections, which leaves money tied up in unsold inventory. Retaining funds for essential expenses and debt repayments helps businesses avoid borrowing more than they can repay from expected business receipts.