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China Smartphone Shipments Drop for Sixth Consecutive Quarter

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CNBC TV18•13-10-2026, 11:51
China Smartphone Shipments Drop for Sixth Consecutive Quarter
- •China's third-quarter smartphone shipments dropped 15.4% year-on-year to 57.9 million units, according to IDC.
- •Huawei emerged as the only major vendor to post double-digit growth, leading the market with a 21% share and 12.2 million units shipped.
- •Apple secured the second spot with a 17.8% market share despite a 4.3% decline in its shipments.
- •Major Chinese competitors Oppo, Vivo, and Xiaomi suffered significant shipment declines of 17.6%, 24.9%, and 20.4% respectively.
- •The market downturn is driven by weak consumer demand alongside rising costs for memory chips and other essential components.
Key Questions Answered
China's smartphone shipments fell 15.4% year-on-year to 57.9 million units in the third quarter, marking the sixth straight quarter of decline.
Huawei was the only major vendor to post double-digit growth, shipping 12.2 million units to capture a leading 21% market share.
Rising prices for memory chips and other components forced vendors to pass higher costs on to consumers, pushing up retail prices even as shipment volumes shrank amid weak consumer spending.





