Stories
Bentley Targets Triple Sales in India Following India-UK Trade Deal
- •British luxury car maker Bentley expects to triple its sales in India following customs duty reductions from the India-UK free trade agreement.
- •Board member Axel Dewitz stated that the CETA agreement will significantly improve the brand's sales outlook and turnover in the country.
- •The price of the Bentley Bentayga Extended Wheelbase is expected to drop by 30 to 35 percent due to the trade pact that came into force in July.
- •Bentley currently sells models priced upwards of 5 crore rupees, recording 21 units sold in India in 2025 across its three dealerships in Delhi, Mumbai, and Bengaluru.
- •UK Secretary of State Jonathon Reynolds noted that the trade relationship will act as a floor rather than a ceiling for future economic ties.
Key Questions Answered
Following the implementation of the India-UK Comprehensive Economic and Trade Agreement (CETA) in July, customs duties on internal combustion engine vehicles have been reduced. This agreement is expected to lower the price of models like the Bentley Bentayga Extended Wheelbase (EWB) by approximately 30-35% and help Bentley triple its sales in the Indian market.
Bentley operates three retail partners located in Delhi, Mumbai, and Bengaluru after recently restructuring its local retail network in India. The luxury car maker sold 21 units in the country in 2025, with its models priced upwards of ₹5 crore.
UK’s Secretary of State for Business, Innovation, Science and Trade, Jonathon Reynolds, stated that the trade agreement should serve as a floor rather than a ceiling to further expand ties between the two nations. Additionally, the UK signed an agreement with Maharashtra, one of India's most industrialised states, to unlock further trade opportunities.
