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Air India to Launch New IFE Platform in 2027, Boosting Ancillary Revenues
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CNBC TV18•22-09-2026, 14:12
Air India to Launch New IFE Platform in 2027, Boosting Ancillary Revenues
- •Air India will roll out a new In-Flight Entertainment (IFE) platform, 'Vista Digital Platform', progressively from the second half of 2027.
- •The platform aims to integrate entertainment, loyalty, commerce, and travel services, enhancing the digital experience for passengers.
- •Developed in-house, the new IFE system is designed to significantly boost the airline's ancillary revenues by monetizing the captive audience.
- •Key features include a patent-pending 'commerce-on-map' capability for booking experiences related to destinations, and personalization for service continuity.
- •The platform will first deploy on new wide-body aircraft delivered next year, then expand across the entire wide-body fleet and Airbus A321 XLRs.
Key Questions Answered
Air India will begin progressively deploying its new in-house developed Vista Digital Platform starting in the second half of 2027.
The patent-pending commerce-on-map capability enables passengers to book travel services and experiences related to the destinations they are flying over or planning to visit.
Air India uses artificial intelligence to enhance operational efficiency, reduce costs, improve customer services, and increase revenues. For example, its generative AI virtual agent handles about 50 percent of contact volume to save on center costs.
