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PG Partners with McLaren Racing to Engage Formula 1 Fans Across Asia Pacific
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Storyboard•11-10-2026, 09:51
PG Partners with McLaren Racing to Engage Formula 1 Fans Across Asia Pacific
- •Procter and Gamble has partnered with McLaren Racing for its first motorsport collaboration in the Asia Pacific region.
- •Announced ahead of the Singapore Grand Prix, the partnership features co-branded products and consumer activations for Head and Shoulders and Oral-B.
- •The collaboration aims to connect P and G consumer brands with McLaren fan bases through Formula 1 experiences and retail partnerships.
- •P and G Asia Pacific CEO Stanislav Vecera and McLaren Racing CEO Zak Brown both emphasized a shared commitment to innovation, precision, and performance.
Key Questions Answered
Procter & Gamble (P&G) has partnered with McLaren Racing to engage Formula 1 fans across Asia Pacific, marking the company's first motorsport partnership in the region. Announced ahead of the Singapore Grand Prix, the collaboration features co-branded products and consumer activations involving P&G brands like Head & Shoulders and Oral-B.
The partnership highlights consumer activations and co-branded products involving P&G's Head & Shoulders and Oral-B brands.
McLaren Racing competes in Formula 1 with drivers Lando Norris and Oscar Piastri.
