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Libas Launches D2C Quick-Commerce Platform Ahead of Festive Season
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Storyboard•25-09-2026, 11:47
Libas Launches D2C Quick-Commerce Platform Ahead of Festive Season
- •Ethnic fashion brand Libas is set to launch its own D2C quick-delivery platform before the festive season to meet growing consumer demand for faster access to fashion.
- •Libas is already available on quick-commerce platforms like Zepto, Myntra's 60-minute delivery, and Instamart, and is now adding its own channel.
- •Quick commerce, which contributed less than 1% to Libas' business last year, is expected to reach 3-4% this year and exceed 10% next year.
- •The D2C quick-commerce offering will initially target major metropolitan markets including Delhi, Bengaluru, and Mumbai, with plans for broader expansion.
- •This strategic move aims to bring Libas' festive assortment closer to consumers who increasingly expect shorter delivery times, reflecting a broader shift in retail.
Key Questions Answered
While quick commerce accounted for less than 1% of Libas's business last year, the company projects that the channel will rise to 3% to 4% of its overall business this year and cross 10% next year.
Libas's proprietary quick-commerce offering will initially launch in major metropolitan areas including Delhi, Bengaluru, and Mumbai, while excluding Kolkata from the initial rollout.
Libas closed fiscal year 2026 at approximately Rs 730 crore and is targeting over Rs 1,000 crore in fiscal year 2027, driven significantly by a strong festive season.
