Stories
Imperial Blue Revives Iconic Because Men Will Be Men Campaign
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Storyboard•11-10-2026, 13:31
Imperial Blue Revives Iconic Because Men Will Be Men Campaign
- •Imperial Blue Packaged Drinking Water has brought back its famous Because, Men Will Be Men advertising campaign with a brand-new film directed by Roopali Singhal.
- •The new campaign is presented by Tilaknagar Industries Limited and features a familiar lift setting with a modern twist to appeal to younger audiences.
- •The film highlights everyday male habits termed as Mennisms through humour, while giving women a more active role in the narrative.
- •The star cast includes Aaron Kaul, Kaveri Seth, and Anant Joshi in key roles.
- •Developed by agency 82.5 Grey and produced by DejaVu Films, the campaign aims to leverage the brand's established equity for future growth.
Key Questions Answered
Imperial Blue Packaged Drinking Water has brought back its iconic ‘Because, Men Will Be Men’ advertising campaign with a new film directed by Roopali Singhal.
The new film features Aaron Kaul, Kaveri Seth, and Anant Joshi.
The campaign is presented by Tilaknagar Industries Limited, marking its first Imperial Blue campaign under the Tilaknagar banner.
