Stories
Groww cuts marketing costs to 7% of revenue as user base surges
S
Storyboard•14-10-2026, 16:20
Groww cuts marketing costs to 7% of revenue as user base surges
- •Groww reported that its cost to grow declined to 7% of revenue in the September quarter from 12.1% a year ago, with absolute expenses falling to 105 crore rupees.
- •Total transacting users increased 27% year on year to 2.4 crore, while total customer assets rose 46% to 3.9 lakh crore rupees in Q2 FY27.
- •Consolidated total income grew 44% year on year to 1,541 crore rupees, and profit after tax rose 54% to 725 crore rupees.
- •The company is expanding beyond stockbroking, with margin trading facility and commodity derivatives contributing more to its income mix.
- •Groww AMC assets under management grew 145% year on year to 7,179 crore rupees following the integration of Fisdom.
Key Questions Answered
In Q2 FY27, Groww reported a 54 percent rise in consolidated profit after tax to ₹725 crore and a 44 percent increase in consolidated total income to ₹1,541 crore, alongside a profit margin of 47 percent.
Groww's marketing and business promotion expenses declined to 7% of revenue, falling in absolute terms to ₹105 crore, while its total transacting users grew 27% year on year to 2.4 crore.
Equity derivatives revenue faced headwinds due to the introduction of the Closing Auction System, while cost to serve rose to ₹206 crore due to higher tech costs, third-party operational issues, and AI computing inflation.
