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Delhi HC Halts Bombay Shaving Co's Revised Ad in Gillette Dispute
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Storyboard•21-09-2026, 16:52
Delhi HC Halts Bombay Shaving Co's Revised Ad in Gillette Dispute
- •The Delhi High Court has restrained Bombay Shaving Company (BSC) from running its revised advertisement in an ongoing dispute with Gillette, citing no perceptible difference from the original ad.
- •Justice Jyoti Singh noted that the court is not forming an opinion on disparagement yet and will hear the matter after BSC files its reply.
- •BSC has one week to file its reply, followed by Gillette's rejoinder; the next hearing is scheduled for November 6, 2026.
- •The dispute centers on BSC’s 'Switch4' campaign, featuring actor Gajraj Rao, which Gillette alleges disparages its products by promoting BSC's four-blade cartridge as an alternative to three-blade razor handles.
- •The court's decision follows earlier interventions where BSC's original advertisement was taken down, and a previous direction to edit portions allegedly referring to Gillette.
Key Questions Answered
The Delhi High Court restrained Bombay Shaving Company from running its revised advertisement after observing that, prima facie, there was no perceptible difference in the impact of the revised ad compared to the original version.
The dispute centers on Bombay Shaving Company's Switch4 campaign, featuring actor Gajraj Rao, which promotes its four-blade cartridge as an alternative compatible with commonly available three-blade razor handles.
The Delhi High Court is scheduled to hear the matter next on November 6, 2026, after giving Bombay Shaving Company one week to file its reply followed by Gillette's rejoinder.
