Stories
What is Instagram algorithm rewarding: Vulgarity, views or value?
S
Storyboard•16-10-2026, 15:40
What is Instagram algorithm rewarding: Vulgarity, views or value?
- •Instagram content recommendations face scrutiny as users frequently report exposure to inappropriate videos despite marking them as unwanted.
- •Sindhu Biswal discussed the rising visibility of vulgar content on Instagram during a Storyboard18 IG Live, highlighting implications for creators.
- •Biswal noted that high view counts do not necessarily translate into financial success or long-term brand opportunities for creators.
- •He advocated for giving greater visibility to educational and skill-based content rather than relying solely on platform restrictions and bans.
- •Digital safety and awareness education should be introduced in schools, particularly to help young users navigate online platforms safely.
Key Questions Answered
Sindhu Biswal suggested that the high visibility of inappropriate material may stem from the sheer volume of such content being produced rather than solely from the platform's recommendation system.
No, Biswal emphasized that views do not necessarily equate to respect or money, and creators should focus on building a following that supports long-term monetization rather than just chasing engagement.
Biswal recommended that Instagram give two to three times more visibility to educational and skill-based content, apply visibility penalties to content harming youth values, and enforce firm safeguards for minors.
