Stories
Maruti Suzuki Holds Alto and S-Presso Prices Steady Despite Rising Costs
M
Moneycontrol•19-10-2026, 09:33
Maruti Suzuki Holds Alto and S-Presso Prices Steady Despite Rising Costs
- •Maruti Suzuki has kept the prices of the Alto and S-Presso unchanged to sustain a demand recovery for its entry-level vehicles.
- •Sales for the two models surged by nearly 47 percent following a GST reduction on small cars in September 2025.
- •The company is absorbing rising raw material costs for steel, rubber, and precious metals while raising prices across other models.
- •Stronger profit margins from Maruti Suzuki's growing SUV portfolio provide flexibility to offset lower margins in the mini-car segment.
- •Affordable entry-level models remain crucial for attracting first-time buyers upgrading from two-wheelers in rural and price-sensitive markets.
Key Questions Answered
Maruti Suzuki kept the prices of the Alto and S-Presso unchanged to sustain a rebound in demand for its most affordable vehicles following a GST reduction in September 2025 and to keep personal mobility accessible.
Sales of the Alto and S-Presso rebounded significantly following the reduction in goods and services tax (GST) on small cars in September 2025, which helped narrow the affordability gap for first-time buyers.
Maruti Suzuki absorbs cost pressures on entry-level models by leveraging its expanding portfolio of higher-priced SUVs, which command better selling prices and margins to offset lower profitability in the mini car segment.
