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Tesla Expands India Footprint Amidst Slow Start, Price Cuts Boost Sales
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CNBC TV18•28-09-2026, 13:29
Tesla Expands India Footprint Amidst Slow Start, Price Cuts Boost Sales
- •Tesla is expanding its retail presence in India with new facilities in Noida and an experience center in Chennai, bringing its total to seven locations.
- •Despite high anticipation, Tesla registered only 906 vehicles since entering India, a tiny fraction of the rapidly growing EV market.
- •Tesla's monthly registrations saw a significant jump from 38 in June to 211 in September, following strategic changes.
- •A major price cut of ₹9 lakh for the Model Y and the introduction of the Model Y L (long-wheelbase) have broadened Tesla's appeal in the premium EV segment.
- •Challenges like high pricing, reliance on imported units, and a limited product portfolio initially constrained Tesla's growth in India.
Key Questions Answered
Tesla reduced the price of its Model Y by 9 lakh rupees, bringing it down from 59.89 lakh rupees to 50.89 lakh rupees. Additionally, the company expanded its portfolio with the Model Y L, a six-seat, long-wheelbase variant featuring all-wheel drive and starting at 61.99 lakh rupees.
Since entering the Indian market, Tesla has registered a total of around 906 vehicles. Monthly registrations have shown a recent upward trend, rising from 38 units in June to 211 units in September.
Tesla's growth has been constrained by high pricing that targets only the premium segment, the use of completely built units imported into the country which significantly increases costs, and a previously limited product portfolio centered mostly around the Model Y.
