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Mercedes India Achieves Record Sales Surge as EV Demand Outpaces Supply
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CNBC TV18•05-10-2026, 17:30
Mercedes India Achieves Record Sales Surge as EV Demand Outpaces Supply
  • •Mercedes-Benz India sold 15,190 vehicles in January-September 2026, marking an 8% increase year-on-year and setting a new nine-month record.
  • •MD and CEO Santosh Iyer highlighted strong replacement demand, growth in first-time startup buyers, and a doubling of women buyers over four years.
  • •The E-Class remained India's best-selling luxury car, while the top-end range grew by 13% and accounted for over 25% of total sales.
  • •The CLA EV has accumulated over 1,000 confirmed orders with deliveries extending to March 2027 due to strong European demand and limited allocation.
  • •The GLC EV is scheduled to debut on November 4, and the company maintains a single-digit growth outlook for the full year amid rising costs.

Key Questions Answered

Mercedes-Benz India sold 15,190 vehicles between January and September 2026, marking an 8% increase compared to the 14,132 units sold during the same period in the previous year and representing its best nine-month performance in India.

The Mercedes GLC EV is scheduled to debut on November 4, with bookings currently open for customers.

MD and CEO Santosh Iyer stated that demand is driven by strong replacement purchases from buyers who originally bought vehicles during the post-Covid surge three to four years ago, alongside first-time buyers from the start-up and creator economies.